What do Sony, Bacardi, Playstation, and Telus have in common? “A properly structured and truly protected global trademark.” But a recent analysis by marketing expert Naseem Javed revealed that just one percent of corporations worldwide have proper unique global names with a matching dotcom.

This is “very disturbing,” alerts Javed. The fact that it is “so easy to create and build a proper global name” just adds insult to injury.

“To find a proper name identity,” he explains, “first you need a Five-Star Standard of Naming, this is a process designed to ensure the uniqueness of a candidate name with direct relativity to the business it represents while securing a position for a global trade marking with a matching dotcom.”

Added Javed: “Anything less will fail.”

What could be easier than that? Corporate marketing experts worldwide agree that unless major changes occur quickly, most corporations will continue to fail to “strike gold” by finding that “super shine” in their name identity.